How To Book Dental Patients With Digital Marketing
A good starting point for any digital marketing strategy is to develop a plan that outlines your clinic’s strengths, weaknesses, opportunities, and threats (referred to as a SWOT analysis). Once you have determined these factors, you can take the next steps to effectively adjust your marketing plan.
To help get the ideas flowing, here are seven creative dental marketing strategies that you must use to improve your clinic. These strategies will get new or existing clients to book services with you.
It’s All In The Website
Before a website provide any value at all, it must convert patients. As an incredibly important marketing campaign for your practice, its primary job is to get patients to call your practice.
High quality is imperative. Investment is imperative. The results? A well-designed, easy-to-navigate, aesthetically pleasing site that provides the viewer with critical information they want and need so that they reach out to you and not your competitors.
SEO Is Everything
To get seen by patients online, Search Engine Optimization (SEO) is of the utmost importance. To increase organic search traffic, you need to use the right keywords in your website content. Using your keywords, Google will determine what your website is about and then rank it accordingly in search results.
There’s no doubt – you must find and use effective keywords. You can do this by conducting research yourself or by enlisting the help of an SEO professional.
How To Use Pay-Per-Click Advertising (PPC) In Your Dental Marketing
Dental practices can benefit their businesses by adding PPC advertising strategies into their digital marketing plan. If you don’t know about PPC advertising, AdWords is Google’s Pay Per Click (PPC) advertising platform which displays ads from millions of businesses and websites. These ads will be “pushed” to internet users according to their user history (patients surfing dental practices near you will see your AdWords), and when optimized, they will target the ideal, engaged patients you want to reach, generating even more leads for you
Get Your Brand Noticed With Social Media Marketing
We all know that social media is one of the most powerful tools for digital marketing when executed correctly. There’s more to it than just automating posts every couple of days on Instagram, Twitter, Facebook, or other platforms – you need to put in some creative effort to get noticed. Be active on all accounts – post 2-3 times a week. If you have a platform you don’t use as much, scrap it. It’s better to be active on platforms that you update regularly and consistently.
Strategize and Execute
Plan your strategy and execution. Always include photos of real people – staff, doctors, happy patients, your community involvement, kids’ sports teams you sponsor, prize winners … the list is endless. Be creative and have fun! That’s what social media is all about!
Use Review-Based Sites
Review sites can bring a ton of exposure to your practice. Google Reviews and Yelp are particularly popular, so encourage your patients to post reviews on these platforms. You can ask in person, through emails, or in direct-mail advertisements. Ensure you review regularly (every few days) and respond to all posts – the good and the bad. Thank your patients for their compliments. For any poor reviews, thank the person for their post and invite them to call you to discuss a solution. Keep your cool and take it offline. This shows your invested in your patients and are interested in their experiences at your practice.
Using Software For Patient Reminders
Many clinics are opting for the latest technology in their digital marketing strategy. These strategies include being able to book online and being able to send your patients reminders by email and text message. That way, your patients won’t forget their appointments and will provide them with more convenient booking options.
Booking new or existing clients is essential to keep your practice afloat. By incorporating these digital marketing strategies, your dental clinic will be attracting new patients in no time.